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Challenge KPIs

How might we help consumers to stop drinking water in plastic bottles?
Water represents less than 0,001% of the price of a plastic bottle of water.
89 billion plastic water bottles are sold worldwide each year. (This represents $22 billion revenues). In 2020, 600 billion liters of water were consumed and it continues to increase. The production of 1 liter of plastic bottled water requires 100 ml of oil + 80 g of coal + 42 liters of gas + 2 liters of water. 1/4 bottle full of oil is used to fill, transport, cool, and dispose of 1 bottle. 5g of CO2 are produced for every gram of PET manufactured. To compensate the annual CO2 emissions emitted during the production of PET bottles, it would be necessary to cover 10 times the surface of the United Kingdom with trees! By consuming water in plastic bottles not only our carbon footprint is bad, but also, we generate a lot of wastes. Then, arises the problem of recycling them. In Europe only 20% is of plastic bottles are recycled. The vast majority ends up in landfills or are incinerated, generating soil pollution and toxic gas emissions. And we know that a large part will end up in our oceans polluting them and endangering marine species (the 6th continent). What is surprising is that among the 6 most consuming countries, 4 have access to potable tap water. So why is this?
Dany Grard
Why don't you drink tap water?
This question is for people who never drink tap water but only buy bottled water (plastic or glass bottles) for their water consumption at home.The target is to identify the main obstacles to the consumption of tap water and then imagine simple and user-friendly solutions to overcome them to be more and more to drink tap water. In the proposed answers, select the most important reason for you. Select “Other” if your reason is missing. And please precise it in “Comment”.
Philippe-Alexandre Grard - 2020-05-26

 character(s) left
If you have already tried to drink tap water but stopped. Don’t hesitate to share with us your reasons in the “Comment”. If you are a recent or long-standing consumer of tap water, we would be very interested to benefit from your experience (what solutions you use to stock, refresh, purify…) With my family we started drinking tap water 1 year ago. I bought 2 glass bottles (< 2 euros each) which I fill with tap water, store them in the refrigerator to have fresh water before drinking. Very easy and I appreciate that I no longer have to climb two floors with my water packs.