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ArmMe

An experimental organization that
stands for Social and Environmental
impactful globalized collaborative
innovations

Challenge KPIs

How might we help citizens to use their cars less in city centers?
Cars are a major polluter, accounting for 60.7% of total CO2 emissions from road transport in Europe (75% in US).
2020-05-16
Cars are the most popular way of passenger transportation across the EU: they represent around 72% of the total passenger kilometers. However, personal vehicles are rarely energy-efficient as according to data from the UK, 60% of cars have only one occupant. Transport is responsible for roughly 25% of the EU’s greenhouse gas emissions. Road transport accounts for 71.3% of this amount (2008). A regular rush-hour driver wastes an average of 375 litres of gasoline a year due to traffic. The average cost of the time lost in rush hour traffic is $1160 per person. US Public transportation saves more than 3.2 billion litres of gasoline annually, a level equivalent to the energy used by 25% of all American homes energy consumption a year. One bus could carry the same number of people as 30 cars, while only occupying the road space of three cars. If one in 10 Americans regularly used public transportation, U.S. reliance on foreign oil could decline by more than 40%. Passenger traffic is projected to increase by around 50% by 2050 compared to 2005! Traffic jams result in 5.7 billion person-hours of delay annually in the United States. Electric vehicles growing market impacts are to question.
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Would you be ready to leave your car if a friendly alternative was existing in city centers?
Many solutions already exists to avoid to drive and to lose time and resources in a car but looking at the data it seems that these solutions do not meet entirely the needs of users. This question is for users that are using their car in city centers frequently. There is no trap in the question. The point is not to judge if it is good or bad o use a car. The fact is that innovations only concern 10 to 20% of a the population at first. These users are defined as the early adopters. This question is designed to measure users' attachment to their vehicle.
This question has got many biases so it is necessary to be aware of them. For instance, the answer may vary depending on your country, if you live in the very center of a big city like New York or Paris or if you live in the "middle of nowhere". Age can be a factor of differentiation like your position in the society. That is not a big deal as soon as you try to think out of the box. Today cars are the solution as described in the challenge introduction. But are they so friendly or a better question would be what makes them so friendly? Think about it before answering. Thanks for your answer.
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Experimental Organization
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Evaluate alternative means of transport against each others?
Many alternative solutions already exist to compete cars in city centers. Here the target is to know which one you would use if cars weren't available. You may already use them which is good or you had used them in the past in particular circumstances. You think a composite solution would be best then select that answer. You think that any of the propositions will make you let your car in the garage, no problem you may choose "none". Compare the different options for what you find friendly in them. To help you in your choice consider it is a perfect day meaning no rain or public strikes...
After answering the pool, try to figure out why you are using your car and comment on the KPI freely. Your qualitative answer may help to understand your point of view. More importantly, if you have identified some pain points for some of the proposals many thanks to write them. It would be the start for others enquiries. Innovation is like a thread that we draw, an investigation that we conduct. Imagine we are in a Columbo episode... the main difference is that we don't know the murderer at the beginning! If you are interested in the process stay tuned, you might be surprised of the results.

 

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