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ArmMe

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How might we help smokers not to throw away their cigarette butts anywhere?
Each year, worldwide, 4300 billion cigarette butts are thrown on public thouroughfare. 137 000 per second !
2020-05-10
Facts : Cigarette butts are the first marine waste. Carried away by the wind and the rain, they are quickly found in the network of sanitation then in the aquatic environment. They are a tremendous courge and cities can not stand them anymore. They are found by thousands on the sidewalks, gardens and roads and constitute a real visual pollution which harm their image. Each of them contaminates 500 liters of water and takes more than 10 years to degrade. Each of them contains 2500 chemical substances (nicotine, phenol, heavy metals...) as well as plastic and cellulose acetate. Solving the problem would bring: less water pollution, cleaner streets, less costs to collect wastes, cleaner oceans. Point of views: Dany, an environmental activist, needs to turn every moment spent outside into a demonstration that butts pollute, because she wants smokers to change their behavior. Tanja, a 35 years women that has good practices regarding her cigarette butts, needs a smooth way to communicate her behavior, because she wants to enroll other smokers. Jane, an environmental activist,needs to convince the government to obligate Tobacco companies to aware smokers about the damage they cause.
Philippe-Alexandre Grard
ArmMe Founder
Owner
Why some smokers demonstrate bad behaviors regarding their cigarette butts?
We should ask them! When you ask a smoker if he or she throws away his/her butts onto nature, 9 on 10 answer they surely don't. Regarding the number of cigarette butts collected, you may be right assuming that some of them are liars! So, to you, why some smokers demonstrate such behaviors. I was used to smoke and I know that extinguish a cigarette between my fingers only takes a few second. It is not a big deal then to keep the cigarette butts waiting to find a trash. Observing smokers you will notice that they don't even stop the cigarette that continue to burn itself on the ground.
If you are not a smoker or if as a smoker you have appropriate behavior regarding your cigarette butts, your answer would probably be that they don't care or that they are not aware... The fact is, you are not the one that does it, you are not the ones that are throwing their cigarette butts on the ground. For that reason, it is better to ask the ones that does it. If you start to ask them and that you see that they think about it, we are on a good track. Collecting these information is key to start understand the phenomenon, to fill in some observations and to prepare interviews.
Philippe-Alexandre Grard
ArmMe Founder
Owner
Enrolling smokers and non-smokers to support the challenge
While collecting cigarette butts or walking outside, I do not miss any opportunity to discuss with people. My goal is to tell them about my action and why it is important. I take this opportunity to ask them if they would engage in the process and would sign up ArmMe to demonstrate their comitment to help reducing the number of cigarettes found on the ground. Each time someone tells me he his convinced and would participate I update that metric. If they join this challenge, they could also update the metric each time they enroll someone. At the end we will have a chain of butts fighters.
It's not an end in itself and it is not sure it will solve the problem but it is easy to do, doesn't cost anything and can be done by anybody. This is the kind of humble actions ArmMe supports and wants to develop. I believe that as soon as people are contributing to something big doing small actions they can retire some proudness and happiness from it. Showing they care, they are concerned and acting give them confidence in themselves, some strength to fight in many different ways to make the world better. Try it is worth it! Throwing away cigarette butts is a killing habit. Help, it is easy!

 

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