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Challenge Update

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How might we help smokers not to throw away their cigarette butts anywhere?
Each year, worldwide, 4300 billion cigarette butts are thrown on public thouroughfare. 137 000 per second !
Facts : Cigarette butts are the first marine waste. Carried away by the wind and the rain, they are quickly found in the network of sanitation then in the aquatic environment. They are a tremendous courge and cities can not stand them anymore. They are found by thousands on the sidewalks, gardens and roads and constitute a real visual pollution which harm their image. Each of them contaminates 500 liters of water and takes more than 10 years to degrade. Each of them contains 2500 chemical substances (nicotine, phenol, heavy metals...) as well as plastic and cellulose acetate. Solving the problem would bring: less water pollution, cleaner streets, less costs to collect wastes, cleaner oceans. Point of views: Dany, an environmental activist, needs to turn every moment spent outside into a demonstration that butts pollute, because she wants smokers to change their behavior. Tanja, a 35 years women that has good practices regarding her cigarette butts, needs a smooth way to communicate her behavior, because she wants to enroll other smokers. Jane, an environmental activist,needs to convince the government to obligate Tobacco companies to aware smokers about the damage they cause.
Philippe-Alexandre Grard
User Journey Draft for comments and improvement
Following smokers and drawing the path to cigarette butts pollution help to understand where it is possible to act.
Cigarettes are a very good example of modern complex supply chains. More than 80% of worldwide tabacco production is located in 3 countries (China, Brazil and India). BAT (British America Tobacco), Philip Morris, China National Tobacco Company, Imperial Tobacco and Japan Tobacco are five companies who collectively earned $300bn in 2008. In 2010, cigarettes were produced in the majority of countries worldwide, and about a million cigarettes were manufactured every five seconds. Also in 2010, 41% of the world’s cigarettes were produced in China, followed by Russia (7%), the US (6%), Germany (4%), and Indonesia (3%). Before a smoker throw away its cigarette butts the cigarette itself have already been through many hands and have done a bunch of kilometers. All those steps are opportunities to act. This is why the user journey is an important Design Thinking tool. It helps to see where are the pain points for the user and where actions may be taken. It would be too easy to say that only smokers are concerned. Cigarette producers and distributors, smokers and non-smokers are. Such a challenge may succeed if the entire chain is addressed. Many thanks to comment to improve it.
Design Thinking User Journey Tool applied on the cigarette butts challenge.